ADC AWARDS 2014 Openings

We made the opening-day videos for for the 3 days festival in Miami organized by Art Director Club, for their ADC Awards. There were conferences throughout the whole event with and every day showed a different spirit in the field of art direction. Based on 3 types of different materials or textures, and associating each with a specific day, we made this three videos with a touch of surrealism where metaphorically represent the transformation of raw material into something more polished, as do art directors in their day to day work.



ID ADC 93rd Annual Awards “GOLD”

ID Tomorrow Awards “ROCKS”

ID ADC 93rd Annual Awards “WOOD”


CREDITS

Director, Animation & Art DirectionTavo Ponce Music & Sound designFLOWAUDIO Created & Art DirectionCrowd Studio Production CompanyTAVO ClientArt Directors Club


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