Neox Rebrand

Antena 3 TV announced a pitch for the creation of the rebranding of Neox, a channel based on series and sitcoms focused on the youngest and naughtiest audience. The channel liked their existing logotype so the job was to make the channel stronger and dress it according to the target, working under the concept “the fun is in neox” and making a literal translation of that.



We created a light boxes or containers from where lots of objects or funny worlds would go out there.


The rest of the channel image was based on the light boxes that we would use as supports for on-air branding, creating a visual game between the IDs and the graphic of the screen.


All the visual image of the channel breathed fresh air, regarding video games and speed, things very similar to their target.


Creative directionTavo Ponce Art direction & AnimationJuanma MotaTavo Ponce MusicDatarock - "The pretender" Production CompanyToch Studio ClientAntena 3 Television

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