Neox Rebrand 2014

Our friends at A3 invited us to participate in a pitch for the rebranding of Neox, channel addressed to the youngest audience, under the concept of “I don’t care”. Having that in mind, we created a graphic pack and a very crazy and uninhibited branding, where we captured the spirit of the current channel, but leaving an open door for new graphic styles for future targets.

Logo & Colors

Graphic elements




All the visual images of the channel breathed fresh air, regarding to video games and speed, things very similar to their target.


Creative direction, Art direction & AnimationTAVO MusicIcona pop - "I love it" ClientAntena 3 Television

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