Nike Portland contacted us to participate in their new FIRE / ICE campaign, where the Graphics were distributed to several Art Direction Studios all around the world, each one was responsible for making a new Graphic for the boot. We took care of the imagery of the ICE version of their boot TIME LEGEND. The idea was to make a graphic that showed the special features of the ICE game! Working together with the Creative Department of Nike who was giving feedback and chose the final version, the featured image of this project. Here are also some of the tests / alternatives that emerged along the way.





Creative, Art Direction & productionTAVO ClientNIKE Portland

C/ Carrera de San Jeronimo 16, 2D Madrid 28014 Spain | Phone. (0034) 696 803 640 |

All rights reserved. All pictures, videos, illustrations and materials on this website are copyrighted. Some works were produced at Toch Studio. You need written authorization in order to use elements of this site for commercial use. So reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means, for other reasons than personal use, is strictly forbidden without prior written permission. Copyright © 2006-2014 by Tavo Ponce & Toch Studio.Hosting sponsored by CDmon