Loewe.
Ballet Runner Sneaker campaign.
LOEWE & BEETA came to us for the launching campaign of the new sneaker “Ballet Runner”, a sports sneaker with the elegance of Loewe´s products and the elasticity of a ballet shoe.
Loewe wanted to show the creation of the shoe that we modeled in 3d by hand, inch by inch, in order to show all the sneaker´s layers of materials, not only highlighting the best-quality materials and artisan construction but also the the aesthetic and the ballet inspiration in its design
They also created a matching bag and many color and material variations in the sneaker, so we made a couple more videos for them.
Loewe Puzzle Bag.
Same materials, same feelings.
A lot of materials.
Same model, different combinations.
Process Reel.
Take a look at how we work.
Concept & Art Direction: Studio TA\VO
Producers: BEETA
Music & Sound Design: SMIDER
Modeling 3D: Luis de la Barrera
Cloth simulation: Jose Gallardo
Designers & Animation: Tavo Ponce, Fernando Tendero
Contact
hi@tavo.es
projects@tavo.es
phone +34 696 803 640
C/ Carrera de San Jeronimo 16 2D
Madrid 28014
Spain
Worldwide Agents
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