Givenchy.
TK-360.

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Givenchy Paris contacted us to create the images and video commercial for the launch of their new sneaker TK-360. A product inspired by the future and created by the most advanced technology.

The request was to show the sneaker being created from the future, in a new environment, by shoemaking technology far in advance of today's.

We conceptualized and produced the campaign hand in hand with Givenchy´s team and their Creative Director Matthew Williams, to bring closer that imaginary future world from where this sneaker comes.

still_TK360__0014_Layer-4
still_TK360__0013_Layer-5
still_TK360__0011_Layer-7
still_TK360__0010_Layer-8
still_TK360__0008_Layer-10
still_TK360__0007_Layer-11
still_TK360__0006_Layer-12
still_TK360__0004_Layer-14
still_TK360__0003_Layer-15
still_TK360__0002_Layer-16
still_TK360__0001_Layer-17

TK-360.
Same model, different colors.

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givenchy_zapa_Colores_00_0000-copy
givenchy_zapa_Colores_04_0000-copy
givenchy_zapa_Colores_03_0000-copy
givenchy_zapa_Colores_05_0000-copy
givenchy_zapa_Colores_01_0000-copy
givenchy_zapa_Colores_06_A_0000-copy
givenchy_zapa_Colores_02_0000-copy

All kind of media.
Key visuals & assets.

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MAIN_givenchy_DC_28_16_9_split1
MAIN_givenchy_DC_28_9-16_slipt0_1
MAIN_givenchy_DC_28_9-16_slipt2_1
MAIN_givenchy_DC_28_9-16_slipt4_1
Stills_Colores_04_A0000-copy
STILL_D_004-copy-1
STILL_D_006-copy
Stills_Colores_06_i1_0000-copy
Laser_test_020_0000-copy
Stills_Colores_J_04-copy
Stills_Colores_J_02_0210-copy
Stills_Colores_07_i2_0000-copy
Laser_test_003_A_0000-copy
Stills_Colores_09_i3_0000-copy
Laser_test_015_0000-copy
Stills_Colores_05_0000-copy
Laser_test_018_0000-copy
Laser_test_013_A0000-copy
Laser_test_019_0000-copy

Process.
Step by Step. Storyboard.

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story_givenchy

Texture, Color & Ligthing RnD.

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Screenshot_146
Screenshot_147
Screenshot_139
logo_1
initial_frames__0002_STYLES_0003_givenchy_style_T_006_C3_C3_0048
STILL_story_001_c
initial_frames__0008_STYLES_0008_givenchy_style_T_006_C1_C1_0048
initial_frames__0005_givenchy_style_T_008_C2_0048
initial_frames__0003_STYLES_0001_Group-1
initial_frames__0004_STYLES_0000_givenchy_style_T_004b
initial_frames__0006_givenchy_style_T_003_d_materials_2
initial_frames__0000_STYLES_0007_givenchy_style_T_005
fondo_rojo_pl04_05
fondo_naranaja_pl04_05

Process Reel

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Direction: TA\VO STUDIO
Tavo Ponce (Director)
Beatriz Romero (Producer)
Juan Linera, David Pastor (Art Direction + animation)
Luis de la Barrera (sneaker modeling)

Sound Production: Staub Audio 
Sound Process reel: Nuva Sound
Client: Givenchy

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Canarias in a bottle

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