Nike.
Tiempo Ice.

barra_min
38eb8f60506575.5a730f679df33

Nike Portland contacted us to participate in their new  FIRE / ICE campaign, where the Graphics were distributed to several Art Direction Studios all around the world, each one was responsible for making a new Graphic for the boot.

We took care of the imagery of the ICE version of their boot TIME LEGEND.

The idea was to make a graphic that showed the special features of the ICE game! Working together with the Creative Department of Nike who was giving feedback and chose the final version, the featured image of this project. Here are also some of the tests / alternatives that emerged along the way.


barra_min

Final Still

d8248360506575.5a4f6bab54e8e
ca3de960506575.5a535d4196cd3
af3b0060506575.5a535d41970f4
62cbfa60506575.5a4f708a8afca

Alternatives

38eb8f60506575.5a730f679df33
3d3e8f60506575.5a53484c374d4
9dfdf060506575.5a730f6657a4b
5d356a60506575.5a730f66575a5

\

668b5160506575.5a4f6bab558bb
d04fcf60506575.5a4f708add011
c5ff8e60506575.5a4f708add3e0
02007d60506575.5a4f708add863

\

54a66560506575.5a4f6bab552d5
98711460506575.5a4f708b90c6d
b4b77760506575.5a4f708b916a0
15d90260506575.5a4f708b911c9

Design Process Test

60f7b660506575.5a4f77385d9b0
4e3f3060506575.5a4f73b38eb04
3c291160506575.5a4f73b391b3c
02ccfd60506575.5a4f73b38fb00-1
e0f97c60506575.5a4f73b39264f
f4f71260506575.5a4f73b390bbd
f4068160506575.5a4f73b39005a
105ba560506575.5a4f73b38d784
f32abd60506575.5a4f73b38d242
8a870f60506575.5a4f73b3920bc
9bb53860506575.5a4f73b391141
df5c2560506575.5a4f73b38dbc7
18695560506575.5a4f73b39151c
7bb56260506575.5a4f73b39060d
06808c60506575.5a4f73b38c72a
b408bc60506575.5a4f77385d2a5

Art Direction & production company: TA\VO Studio
Client: NIKE Portland

(C) Tavo Studio 2023

All rights reserved. All pictures, videos, illustrations and materials on this website are copyrighted. You need written authorization in order to use elements of this site for commercial use. So reproduction, modification, storage in a retrieval system or retransmission, in any form or by any means, for other reasons than personal use, is strictly forbidden without prior written permission. Copyright © 2023 by Tavo Studio.Hosting sponsored by CDmon