Yorokobu Magazine.
"The Big Reset" cover.
The magazine's concept of this month was “the big reset” so we thought of the “rebirth” of a new era, a new Yorokobu. With that in mind, we went back to the very first cover of this magazine, the painting of the artist Suso 33 over a grey wall with some emojis on the 'o's.
We liked the idea of using that same grey wall and a new Yorokobu would emerge from within it. At the same time, we paid tribute to that first cover print in 2009, the Yorokobu Issue #1
Our lettering arises after digging that wall, after walking a hard road, the erosion of time on the first wall reveals today a new Yorokobu.
Old vs New.
The Big Reset.
Process.
Custom lettering & enviroment.
Direction & production : TA\VO Studio
Client : Yorokobu
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